BMT

Setting the benchmark for international consultancy websites.

The challenge

To condense and redesign 15 subsidiary websites into one all-encompassing, easily navigable portal.

The outcome

An engaging and attractive site, consistent in tone of voice and appearance, which retains the functionality and volume of content from the subsidiary sites.

Umbraco Consultancy

The team at BMT understood our expertise in Umbraco and asked us to consult on their in-house back-end development in order to speed up the building process with the best possible output.

Best Practice

In line with best practice, we produced information architecture and wireframes to inform the navigation. Our development team then created front-end HTML templates for the in-house BMT team to implement in the Umbraco solution.

Style Guide

After incorporating BMT’s brand guidelines into their website redesign, we produced a comprehensive style guide for their in-house team to follow in the website build. This included detailed iconography, typography, colour palette, tone of voice and image guidelines.

Technology

We used the latest in best practice development technologies to ensure BMT’s site was future-proof and scalable to their needs.

Using Umbraco allowed us to create a technically complex but easy to navigate site and allowed for the scalability BMT needed.

Results

Delighting users globally, the new site sets the benchmark for international consultancies.

The sole company website is accessible and clear while reflecting the scale and scope of the business and its services. BMT are now benefiting from much improved global communication, having a consistent tone-of-voice and branding across all areas of their website. The addition of a comprehensive style guide has helped future proof their site and give the BMT teams a clear brand direction to follow for years to come.

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