Centralising a complex digital estate
Britvic engaged us to revamp the digital estate of Mathieu Teisseire, their premium syrups brand for the professional market. Operating in many different countries throughout the globe, their suite of websites had become challenging to manage and had diverged from their core brand.
Therefore, a key aspect of our task was to create a unified, global platform that would offer centralised control while still empowering their national teams.
Forward-thinking digital strategy
Working closely with Mathieu Teisseire, we gained insights into their target audience and identified digital touchpoints where they could deliver maximum value to users, encouraging repeat visits and enhancing brand salience. Through discovery workshops, user personas, ecosystem mapping, and keyword research, we established the core pillars of a digital strategy that would effectively support their growth ambitions.
Designing for different cultures
Serving content to a global audience in the drinks market requires careful consideration of cultural, seasonal, and linguistic nuances. To address this, we tapped into Umbraco's powerful functionality, building a flexible personalisation feature. This feature enables customisation of content and imagery based on the user's country, ensuring a tailored experience. We also implemented a translation tool that facilitates individual or mass translation of content.
This flexibility allows Mathieu Teisseire to simultaneously market warming Christmas cocktails to Europe and refreshing bubble teas to Asia in December, catering to the preferences of each region while presenting the offerings in the appropriate language.
A contemporary brand with a rich heritage
Mathieu Teisseire boasts a rich history of providing 'true flavor' from the French Alps since 1720. With a refreshed brand identity, our key design challenge was to create an experience that aligns with the aspirational aesthetics of modern, premium hospitality while simultaneously respecting and championing their rich heritage.
The new website provides Mathieu Teisseire with a robust platform to expand the brand into new markets. With an improved user experience and a content strategy that adds genuine value to their audience, the feedback has been overwhelmingly positive.
We continue to work closely with the team to support the expansion of their website into new markets, languages, and cultures.