A beautifully designed responsive website, helping to bring Scotland’s young people into the workforce.
As Skills Development Scotland’s Digital Services partner, we were approached in early 2015 by SDS with a unique challenge. In line with a brand new campaign spearheaded by the Scottish Government, SDS needed an elegant, easy to use campaign website promoting Modern Apprenticeships for young women.
The website, while initially designed as the primary digital touchpoint for a national campaign, had to be extensible enough to grow over time and become a hub for all apprenticeship opportunities in Scotland. This would not only include additional content, but a host of new features, functionality, and digital tools for young people to utilise on their search for the perfect apprenticeship.
Strategically, our team understood that it wasn’t enough to just deliver a beautiful looking website. The content, interaction, and navigation design had to be open, inviting and engaging to attract the younger target user. This was particularly important for female users, who had been historically intimidated or put off from applying for roles in the male-dominated ICT or STEM sectors.
So, in planning and design, real apprentices were put front and centre. The contemporary flat design was brought to life with rich content, commissioned copy and photography of real apprentices. We also integrated a series of video case studies with a diverse group of apprentices to provide the desired appeal, reassurance, and inspiration to push users towards applying for the programme themselves.
Since its launch the site has grown from strength to strength, and has fulfilled its ambition to become the single digital hub for modern apprenticeships across Scotland. Additional development phases since its launch have added an employer’s vacancy management dashboard, bespoke search features, and internal reporting functionality to the site, with more enhanced features already in the development pipeline.
The site’s modern design, clear navigation and functionality have been very well received by Skills Development Scotland and their users, and we’re looking forward to further developing this crucial resource for Scotland’s young people.