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UX . UI . Strategy

RBS Innovation

A multidisciplinary approach to building a successful and sustainable culture of technology innovation.

Background & Solution

RBS is one of the largest banks in the world, with operations stretching across multiple continents. It caters to millions of customers with a wide-ranging service proposition including personal and business banking, private banking, insurance, and corporate finance

In 2014 Screenmedia was chosen as a digital innovation partner by RBS to support the bank with best practice UX and design to develop the next generation of banking services.

Like most large organisations, RBS are devising better ways to service the needs of their customers through design and technology, and are developing new approaches and means of interaction to grow their business.

Screenmedia enjoys an ongoing relationship with RBS, delivering breakthrough products and supporting them in their transition to an innovation-lead organisation.

Design Thinking

FinTech is a hot-topic field for innovation, with a huge range of products and services meeting the complex and demanding needs of modern banking customers. As an industry, finance is perpetually on the brink of disruption and to remain competitive the banking sector must lead innovation and adapt their service offerings quickly. With RBS, we work closely with key stakeholders and innovation drivers within the company to research, identify, ideate, and innovate around emerging market opportunities. This has allowed RBS to better prepare for the future of banking, and convert opportunity into market-leading products which delight end users.

We support RBS as they seek creative and practical solutions by incorporating the processes of Design Thinking into their business practices. This has let us demonstrate the results that come from applying multi-disciplinary teams in planning, design, and technology to real customer challenges, and has allowed us to impart our twelve years of experience understanding business and customer requirements to translate them into useful, usable, beautiful products.

Although our work with RBS is just one part of their transformation to an innovation-lead company, it's exciting to see our partnership be part of the building blocks of their future.

Our Process

We believe in agile client partnerships that connect us into a single unified team. This by far produces the best and most satisfying results for end-users, clients and the Screenmedia team working in that partnership


  • Brief
  • Digital Map
  • Stakeholder Interviews
  • Audit & Analytics
  • Competitive Review
  • Audience Profiles
  • User Research
  • Audience Requirements


  • Design Requirements
  • Content Requirements
  • Functional Requirements
  • Card Sorting
  • User Journeys
  • Information Architecture
  • Technical Architecture
  • Sketches


  • Moodboards
  • Sketch Concepts
  • Design Concepts
  • Interaction Design
  • GUI Design
  • Testing
  • Design Assets
  • Style Guides


  • Technical Consulting
  • Mobile App
  • Responsive Web and CMS
  • Web Applications
  • Commerce
  • API
  • Testing & Analytics
  • Technical Support


  • AB Testing
  • Surveys
  • Research
  • Analytics
  • Insights
  • Improvement

Related case studies

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