Marie Stopes International

Evoking global NGO stakeholder engagement through contemporary UX design

The challenge

Overhaul Marie Stopes’ website to update their digital presence and showcase the open, approachable nature of the organisation.

The outcome

A modern, user-centred, and beautifully designed website which saw a 30% increase in user sessions.

Best practice design and development

Combining our designs with modern front-end technology approaches to layering and rotating content allowed us to enhance the site and make it more accessible to users.

  • A modern contemporary design style with bespoke iconography and rich, immersive imagery

  • An accessible and easy to use site designed to the highest standards of usability and accessibility

  • Clearly laid out content highlighting key messages using modern front-end design approaches

Translating brand guidelines for web

Our multidisciplinary team worked together to help give the new MSI site a contemporary design style while staying true to their brand guidelines developed exclusively for print.

Technology

Our solution was designed for growth, with a flexible and scalable CMS structure.

We integrated the Umbraco solution with bespoke functionality elements from Google Translate to dynamic statistics and a resource repository.

Forms on the site are integrated with MailChimp, allowing MSI to engage with new users and manage digital marketing offers effectively, including conversions and advanced analytics tracking.

“Screenmedia has helped us reach hundreds more women across the globe. Their professional approach and thorough process gave us just the website we were looking for.”
Simon Cooke

Chief Executive

Results

Marie Stopes International’s new website has set them well on their course to meet their digital aspirations, and has delighted users, resulting in a 30% increase in user sessions.

Our relationship with Marie Stopes International has flourished since then, and led to us engaging in a second project to deliver a multi-website website solution focused on engaging with MSI clients around the world – with websites across over 20 countries across every continent.

Stats and awards

30%

increase in user sessions

Let’s create something amazing together

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