Creating a premium web experience powered by Azure to match ambitious global goals for Insights
To support Insights’ web presence in multiple countries, we configured the Umbraco CMS to allow multi-site setup using a library of shared code, design, templates, content, and functionality, and added Vorto integration for multilingual support within each site.
We developed a rich, immersive, and above all premium visual experience in line with their new brand guidelines, reflecting their high standing in the global people development market.
To meet user’s needs and Insights’ business objectives, we augmented the Umbraco CMS with a set of bespoke features and integrations.
We chose the flexible, scalable and robust CMS, Umbraco 7, which provides content editors and publishers full autonomy over their website content management.
We chose Microsoft Azure as Insights’ cloud hosting provider, allowing us to create an enhanced infrastructure with multi-region hosting and regional load balancers to deliver vastly improved speeds and maintain a premium experience for all users.
Using Azure Web Jobs we mapped Insight’s online enquiry form to their Microsoft Dynamics CRM, ensuring that their sales teams never missed an opportunity.
We implemented customised HubSpot forms to ensure fluid tracking of conversion points, and advanced analytics tracking, to give Insights extensive data over and above standard analytics packages.
“Working with Screenmedia felt comfortable from day one and was an extremely collaborative process, they felt very much like an extension of our own digital team. They took the time to understand our business at the outset and listened openly to our creative ideas. The resulting website has received glowing feedback from people around the L&D industry.”Donald Macgregor
Since launch the site has seen a 49% increase in web enquiries, setting Insights well on their way to achieving their ambitious target of doubling in size.
By reinvigorating their site, Insights’ web presence now reflects their standing as a leader in the learning and development industry, offering a superior user experience to prospective and existing customers that matches the quality of their services.
increase in web enquiries