Crafting a Premium User Experience
From the outset our brief was clear – to position Insights internationally as a leader in the learning and development industry and as the ideal partner for mid to large size corporations. To meet this brief we worked closely with Insights’ team through a series of discovery workshops to understand their business requirements, unique service propositions, and key service offerings. From this we developed customer personas, allowing us to dive deeper into the needs and goals of their target audiences. It was clear our solution needed not only to have a visually appealing design, but also offer seamless navigation through key journeys and goals to ensure quick resolution and conversion across all devices.
The resulting site focuses on a solution-based proposition, easily directing users through the site to solve their business challenges while still offering the opportunity to supplement knowledge and overcome objections through segmented, logical content hubs.