An interactive sales and marketing tool supporting Honeywell Aerospace’s expansion in high-growth global markets.
As part of their wider company strategy to expand into aviation markets such as the MENA region, Honeywell Aerospace approached Screenmedia with the brief to reimagine their existing intelligent airport interactive resource, which was built using outdated Flash technologies and had become cumbersome to update. The interactive’s purpose was to showcase Honeywell Aerospace’s technologies across the air traffic management (ATM) ecosystem (including airport terminals, airside operations, and airspace) across multiple devices, including laptop-based event display and touch screen tv.
Our objective was to deliver a high-end interactive experience that effectively and accurately depicted the client’s product offering across the ATM ecosystem in a way that was engaging and easy to use. From a marketing perspective, the interactive also had to encourage and increase the volume of inbound enquiries and requests for information by prospective customers.
Working with members of the Honeywell Aerospace based in the UK, USA, and Dubai, we developed a top-level information architecture and content plan to understand the inherent content and navigation challenges the interactive had to address. Essential to the interactive’s success was the understanding of how the interactive was to be used - as a resource intended to be shown on touch screen televisions and laptops in airports and at events, it was imperative that we designed around these constraints and ensured the resource scaled seamlessly from widescreen television to iPad views.
In designing the user interface, our goal was to deliver a UI that was clean, easy to use, and brand compliant. The touch-oriented UI delivered over and above the requirements, and featured a flexible menu system to handle responsive scaling across all required device types.
To bring the interactive tool to life we developed a set of 3D airport animations that explored multiple aspects of the ATM ecosystem including the terminal, arrivals, departures, and airside. The animations served as visual transitions between each area of content, and introduced interest in each content area with subtle looping animations showing the bustle of everyday airport operations.
The new intelligent airport interactive tool is underpinned by the flexible and future-proof Umbraco CMS that will allow Honeywell Aerospace to easily maintain the tool’s content in the future. In addition to Umbraco’s publishing platform, the tool also integrates with Marketo for handling lead generation and inbound enquiries, and can be run offline by the client in situations where internet is unavailable or unreliable (such as conferences and events.)
Since completion, Honeywell Aerospace have successfully used the interactive to demonstrate Honeywell’s extensive technology offering across the globe to extremely positive feedback. The project has also extended our existing relationship with Honeywell International Inc, diversifying and expanding our innovation partnership that has included work such as the TCC system and the UK’s first smart home Action for Google Home.
