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A promotional app designed to support the launch of Channel 4's new catch up channel.

The Results

30,000

Downloads

5*

App ratings in iTunes

52

Countries worldwide

No. 1

Education app in iTunes App Store

Background & Objectives

In 2012 Channel 4 announced they were going to experiment with a bold new TV channel, 4seven, aimed at reinventing catch up television and designed to allow viewers to recap on the most popular and talked about shows from the last 7 days. The channel profiles the shows most featured on social media, blogs and online forums.

Screenmedia were commissioned shortly after the new channel was announced to plan, design and build the promotional app, targeted at regular viewers of Channel 4 who had not yet embraced online catch up services. The app had to engage audiences with the new channel, showcase its core content on a weekly basis and drive viewers to the TV schedule.

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