Redeveloping a modern, responsive, user centric site for a leading global university.
Dundee’s Abertay University is one of the UK’s most innovative and modern universities. In 2017 they approached us to reinvigorate their web presence to reflect their growing reputation as a leading university.
Screenmedia were commissioned to plan, design, and build a responsive, flexible, and robust new website which would help them attract world class students and staff, raise their profile internationally, and showcase the value they add to both locally and nationally.
With local and international students, current and potential staff, the business community, and academic peers among the many audiences Abertay’s website is required to serve; it was imperative that our project began with a thorough exploration of the audience personas, journeys, and content priorities. From this we developed and iterated a template information architecture and initial wireframes, allowing us to explore improved navigation and user journeys.
The open source Umbraco 7 CMS underpins Abertay’s new site. Offering flexibility, creativity, and scalability out-the-box, Umbraco frees Abertay from the constraints of their previous CMS, while our bespoke integrations enhance their control over the user experience.
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We integrated Akero, Abertay’s CRM, with Umbraco to allow the smooth processing of generated leads without disrupting Abertay’s existing workflows.
Another enhancement designed to make life easy for Abertay’s web managers was the integration of an API from the university’s Oracle staff management database. This gave their staff directory a fresh new look while adding new search and filtering options.
We integrated third party search application Funnelback, which affords Abertay more granular control over search results and outputs.
We chose Screenmedia because they clearly knew what they were doing and we felt we could trust them. From the outset of our new website project they have been professional, approachable, and open to change. They delivered a beautiful website that offers our users a seamless and enjoyable experience across devices.
Paul Watson at Abertay University
