Abertay University
Redeveloping a modern, responsive, user centric site for a leading global university
The challenge
Reinvigorate Abertay’s web presence to reflect their growing reputation as one of the UK’s most innovative and modern universities.
The outcome
A responsive, flexible, and robust new website that attracts world class students and staff, raising their profile internationally, and showcasing the value they add both locally and nationally.
Improved UX and functionality
With such a wide range of audiences and a huge volume of rich content, our solution required well thought out and considered user journeys paired with user centred information architecture planning to allow all user types to navigate easily and discover content naturally.
Beautiful design
To reflect the innovative ethos of Abertay university, we developed and refined a new contemporary design and provided the tools to make their site stand out from the rest, with beautiful responsive templates and bespoke brand guidelines.
Technology
We developed bespoke integrations to Abertay’s site to give their staff more control and provide their users with a better experience.
Offering flexibility, creativity, and scalability out-the-box, our Umbraco solution freed Abertay from the constraints of their previous CMS, while our bespoke integrations enhanced their control over the user experience.
We integrated Akero, Abertay’s CRM, with Umbraco to allow the smooth processing of generated leads without disrupting Abertay’s existing workflows.
Our integration of the university’s Oracle staff management database API gave their staff directory a fresh new look while adding new search and filtering options.
We integrated third party search application Funnelback, which affords Abertay more granular control over their search results and outputs.
“We chose Screenmedia because they clearly knew what they were doing and we felt we could trust them. They delivered a beautiful website that offers our users a seamless and enjoyable experience across devices.”Paul Watson
Lead Commissioner at Abertay University
Results
Abertay’s new website launched to great acclaim from both staff and students. With rich media providing an engaging experience for users, and robust integrations making the management of content easy and swift for Abertay staff, their new website both sets them apart in a competitive market and raises their profile nationally and around the globe.