Outstanding User Experience (UX) Design encompasses everything from interface and interaction design to accessibility and technical performance.
We use Design Thinking to ideate and iterate solutions to address user challenges and pain points to ensure your products and services delight audiences and help them achieve their goals.
User research is fundamental in creating a user experience which is useful, usable and desirable. To make decisions that help your target audience, you must first understand their needs.
We use best practice techniques to uncover frustrations, determine needs, and reveal opportunities that help enhance the process and generate tangible results.
Bringing the entire team together to share their ideas builds trust and ensures crucial knowledge is shared early
By talking directly to your users we gain insight into their needs and frustrations
Building personas highlights shared user needs to drive design decision-making
Watching your users complete their tasks in context provides more detailed insight into their perspective and the usability of the product
Understanding how each of your users will navigate your site is key to ensuring they are able to achieve their goals
Sharing knowledge generates ideas, clearly defines business goals, and identifies key users
Information Architecture (IA) provides an understanding of how your information is structured and considers the organisation of your content to make it accessible to your user. At every point their journey should be clear and logical; creating a well thought-out IA reduces usability and navigation issues, giving your product an efficient foundation for a successful user experience.
We deliver a bespoke user-centred solution by enabling your user to find what they desire, while staying focused on their task, through the use of card sorting and site mapping.
User testing aims to validate design decisions by having your users evaluate your ideas and give their feedback. Building on your user research, it is important to confirm user needs and expectations have been interpreted correctly.
We verify the usability and desirability through a variety of testing methods to ensure we learn valuable insights from your users. This informs the design process and improves the user experience of your product.
UX Design ensures a successful project outcome by putting your users at the centre of the entire process. From research to testing, every decision is informed by user behaviour and expectation, resulting in a designed solution which solves your challenge and provides a high quality experience for your users to accomplish their goals.
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