Discovery uncovers the knowledge needed to inform your project and create an experience which is valuable to both your users and your business. By conducting thorough research to capture user insights, understand your goals and explore technical possibilities, we can share your vision, recommend a suitable strategy to achieve it, and define key performance indicators to ensure success.
Discovery is the foundation of your design and development phase; it should always be your starting point when launching a new project.
If you have a challenge and are unsure if Discovery is the next step, you may find a Design Sprint more suitable.
In discovery we draw on a mixed team of people from across your organisation as well as your target audience and users.
Stakeholders are considered to be everyone with a vested interest in the project. We actively encourage stakeholder collaboration to clarify goals and advise on project direction.
You are designing an experience for your users; insight into their needs, frustrations and goals is key to creating a valuable solution. Engaging your target audience in the investigation stage of the Discovery process will enable you to capture their current experience and understand their expectations.
The adaptable nature of the Discovery process results in a Discovery Team best suited to your project. The majority of teams will feature a Project Manager, Product Owner, UX Planner, Technical Lead, Business Analyst and client subject matter experts.
We begin by exploring existing data, then build a picture of your current state to inform discussions and guide workshops. By understanding high-level business objectives and challenges while considering the functionality required, we can define the expected deliverables and plan for the subsequent stages.
We identify suitable users and gain insight into their behaviours, motivations and challenges using the most appropriate research methods. This enables you to create an experience which they will find useful, usable, and desirable. At the same time, we delve deeper into technical aspects to inform our planning phase and determine technical constraints to propose the most effective approach.
In recommending the best approach for delivery of your project, we outline the purpose of your solution, your business objectives and KPIs, the motivations and behaviours of your target audience, the most effective technical solution and any existing or anticipated constraints.
When the Discovery process is complete, you will have your project blueprint. This is your informed strategy to deliver your project whilst accomplishing your objectives and offering an effective user experience.