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Discovery uncovers the knowledge needed to inform your project and create an experience which is valuable to both your users and your business.

When should you do Discovery?

Discovery is the foundation of your design and development phase; it should always be your starting point when launching a new project.

If you have a challenge and are unsure if Discovery is the next step, you may find a Design Sprint more suitable.

Why do Discovery?

The value of the Discovery process is gaining a deep understanding to make informed decisions about your project. In doing this, you will:

Maximise potential

Identify opportunities by exploring options, challenging ideas, and basing decisions on research to direct your project to a successful outcome.

Minimise risk

Highlight potential risks early in the process and adjust plans to overcome these, avoiding delays and added expense.

Validate decisions

Justify project decisions using research findings, eliminating the uncertainty of guesswork, and achieving more accuracy in your planning.

Share your vision

Ensure everyone is working toward the same goal by embracing the collaborative nature of the process. This builds strong working relationships and forms a shared understanding.

Define your strategy

Create a project blueprint to give a reliable reference for future decision making. This provides a strategy for delivery which is achievable, relevant and robust, and accounts for time, budget and resources.

Who is involved in Discovery?

In discovery we draw on a mixed team of people from across your organisation as well as your target audience and users.


Stakeholders are considered to be everyone with a vested interest in the project. We actively encourage stakeholder collaboration to clarify goals and advise on project direction.


You are designing an experience for your users; insight into their needs, frustrations and goals is key to creating a valuable solution. Engaging your target audience in the investigation stage of the Discovery process will enable you to capture their current experience and understand their expectations.

Multidisciplinary Team

The adaptable nature of the Discovery process results in a Discovery Team best suited to your project. The majority of teams will feature a Project Manager, Product Owner, UX Planner, Technical Lead, Business Analyst and client subject matter experts.




How we approach Discovery

Our three-stage approach ensures we consider all crucial aspects of your project, delivering the strongest possible strategy. This is where the real benefit of a multidisciplinary team comes in; bringing the knowledge of different domains together to a successful Discovery phase.

Stakeholder workshop

We work with you to understand where you are now and what you want to achieve

Digital ecosystem

Identifying your digital ecosystem is key to selecting the most relevant and sustainable technical solution

User Workshops

Bringing users together encourages discussion and enables us to gather more insights into their needs and frustrations

The Outcome of Discovery

When the Discovery process is complete, you will have your project blueprint. This is your informed strategy to deliver your project whilst accomplishing your objectives and offering an effective user experience.

Discovery makes this possible by:

  • Defining the problem you aim to solve
  • Uncovering the motivations and behaviours of your users
  • Identifying opportunities to add value
  • Revealing constraints
  • Determining feasibility
  • Outlining success and how to measure it
  • Creating a shared vision between your project team, your wider stakeholders and Screenmedia

Looking for a career challenge

We're always looking for talented people to join our award-winning team.

Find out more