Design Sprints
Accelerate the decision making process by quickly evaluating ideas in our five stage Design Sprint.
Accelerate the decision making process by quickly evaluating ideas in our five stage Design Sprint.
Our Design Sprint is a five-stage process which enables you to test out ideas and eliminate risk from your project in a very short timeframe. With this accelerated approach, we solve challenges by transforming vague ideas into testable solutions, and gaining feedback from real users in a matter of days rather than months. We work together to assemble the right team to define the problem and collaborate to create solutions, sharing knowledge and expertise throughout the process.
A Design Sprint gives you prompt and effective answers. You should use this process when:
If you are confident in your solution and are ready to commence with your project, you may find Discovery more suitable.
A Design Sprint quickly builds your idea into a working prototype to test whether it should be taken forward as a project. By taking this approach you’ll benefit from:
Uniting key people, sharing their knowledge, and solving the problem in a dedicated setting creates a well-informed solution supported by a dynamic team.
The agile nature and carefully designed structure of the process encourages innovation and increases your team's productivity, allowing you to achieve outcomes much faster than using traditional methods.
Completing the Design Sprint in less than one working week, you’ll evaluate your ideas quickly with relatively light investment, and lower your risk of losing time and money by avoiding uncertainty.
By involving users from the beginning and witnessing their reactions to your idea, you’ll gather evidence to make informed decisions about your project solution and assess its potential for success.
Dedicating time to defining your challenge and testing your ideas early will ensure your project is addressing the right problem and that your solution is viable, allowing you to confidently plan your next steps.
Design Sprints succeed when you're able to draw on the insight, experience and perspectives of a multidisciplinary team, deep expert support, and your end users.
We aim for a sprint team of no more than seven people to maintain momentum and productivity. We provide a facilitator and work with you to identify the Decider, someone from your organisation who will have the final say in all decisions made during the process, and the right combination of people needed to deliver a successful Design Sprint. These roles are likely to include a designer, developer, product manager, user expert, and marketing expert.
Further expertise may be required to accurately define the problem. These experts will be invited to share their knowledge with the sprint team during the first stage of the process, ensuring all necessary information informs the solution without interfering with the small team setup.
An understanding of your users, as well as access to them for the testing stage, is critical to evaluating your solution. Users will be discussed in the first stage of the process to inform ideas and solutions, then the final stage as participants for testing your chosen solution. Five is an ideal number of users to include in testing.
We aim for a sprint team of no more than seven people to maintain momentum and productivity. We provide a facilitator and work with you to identify the Decider, someone from your organisation who will have the final say in all decisions made during the process, and the right combination of people needed to deliver a successful Design Sprint. These roles are likely to include a designer, developer, product manager, user expert, and marketing expert.
Further expertise may be required to accurately define the problem. These experts will be invited to share their knowledge with the sprint team during the first stage of the process, ensuring all necessary information informs the solution without interfering with the small team setup.
An understanding of your users, as well as access to them for the testing stage, is critical to evaluating your solution. Users will be discussed in the first stage of the process to inform ideas and solutions, then the final stage as participants for testing your chosen solution. Five is an ideal number of users to include in testing.
Our five-stage process takes place over five consecutive days.
day 01
Once the team is assembled, we work together to outline the overall goal of the project. After establishing the user and their problem, we define what challenge the sprint will aim to solve.
day 02
Examining existing solutions for inspiration, we explore what’s possible and generate a range of ideas to address the problem. By contemplating answers individually through a range of activities before having each team member focus on their strongest idea encourages quality solutions.
day 03
Resuming collaboration, the team presents and critiques their best ideas. We narrow down the options through a series of tasks and ultimately decide on a solution to take forward to test with your users. This is illustrated in a prototype plan.
day 04
We create a prototype to test the chosen solution, remembering that the importance of the prototype is to assess the potential of the idea, not to create the perfect prototype. On this day we also prepare for user interviews and testing.
day 05
Testing the prototype with users gives us the feedback we need to accurately evaluate the viability of the idea. We set up an environment which ensures the entire sprint team is involved in the analysis of the findings, even if they didn't perform user interviews.
Determining the validity of your idea through a Design Sprint lets you progress with confidence, save time and expense, and enhance your project’s potential.
We're always looking for talented people to join our award-winning team.
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