We're delighted to announce we've been nominated for not one, but two categories at The Lovie Awards 2018
Fresh from two nominations for the BIMA Awards 2018 and five nominations for the Herald Digital Business Award, we're delighted to have been shortlisted in two categories for The Lovie Awards, Europe's largest digital industry awards show, for our work with 4creative for Channel 4 on The Human Test.
Nominated for Best Use of Messaging Bots against BBC Worldwide for the BBC and Cote D'Azure for KLM, and Best Branded Editorial Experience against Publicis for Game of Thrones, the nominations continue the great recognition The Human Test has garnered in recent months.
Launched in April 2018, The Human Test is an interactive quiz for Amazon Alexa and Google Assistant to promote season 3 of critically acclaimed sci-fi show Humans. Designed as a reverse Turing test, The Human Test flips the typical smart speaker interaction, and has the assistants quiz fans of the show to find out if they're human or 'synth'. The experience went on to have over 50,000 users in its first week, and was met with an overwhelmingly positive reception on social media, in industry press, and from Amazon themselves.
Check out the experience for yourself by asking Alexa or Google Assistant to 'Start Human Test', then pop over to The Lovie Awards website to vote for us!
You can find out more about how we built The Human Test here, and if you're looking to explore innovative new ways to engage with your audiences with emerging technologies, get in touch and we'd love to talk.