Overview
Wise Property Care (WPC) are one of Scotland's largest property
repair companies providing solutions to problems with damp, dry and
wet rot, woodworm and other infestations.
In many cases people don't know they have such problems or
understand the solution. So, getting customers to understand the
problem and see the solution was the brief for Screenmedia.
Dry website copy, photographs, factsheets and technical
specifications wasn't going to work. Screenmedia's solution was to
create a series of 20 videos and animated demos that would get Wise
Property Care's promotional messages across professionally, and get
the technical solutions across simply in ways customers would
understand and respond to.
As a multi-platform solution we produced the audio visual
content in Adobe Flash and authored to CD-Rom, laptop presentation
and website.
By taking a rich-media approach to communications Wise Property
Care have increased traffic to their website and dramatically
increased the amount of time users spend on the site, leading to
more enquiries and consequently more sales.