VisionWare is a software vendor, providing Data Integration and Management solutions in the US and UK.
They required the re-design, re-write and development of a stylish, marketing focused website, controlled by a robust, scaleable and open-source content management system.
Our design solution was straightforward; we redesigned the site design, look and feel - elevating the company above their peer group. We created a cohesive range of bespoke visual supports, to conceptually and stylishly present the product, service and company propositions. Standard stock imagery was too basic, and too generic, to work alone. So, we customised the stock bank, working to a three colour palette, picking out a key element with the brand colour.
The site is a communications tool as well as a sales tool; the site contains password protected areas for members, partners and registered demo users - given select users access to further product information, tools and support forms.
The site is built on a robust, scalable and open-source CMS which allows staff at VisionWare to easily and effectively manage the site. We also worked with our SEO expert to provide training and guidance on good search terms, link building and pay-per-click campaigns.
