Overview
VisionWare is a software vendor, providing Data Integration and
Management solutions in the US and UK.
They required the re-design, re-write and development of a
stylish, marketing focused website, controlled by a robust,
scalable and open-source content management system.
Our design solution was straightforward; we redesigned the site
design, look and feel - elevating the company above their peer
group. We created a cohesive range of bespoke visual supports, to
conceptually and stylishly present the product, service and company
propositions. Standard stock imagery was too basic, and too
generic, to work alone. So, we customised the stock bank, working
to a three colour palette, picking out a key element with the brand
colour.
The site is a communications tool as well as a sales tool; the
site contains password protected areas for members, partners and
registered demo users - given select users access to further
product information, tools and support forms.
The site is built on a robust, scalable and open-source CMS
which allows staff at VisionWare to easily and effectively manage
the site. We also worked with our SEO expert to provide
training and guidance on good search terms, link building and
pay-per-click campaigns.