Our very own 5 star GPS fitness tracking app for walking, running and cycling.
Downloads in first 9 months
App ratings in iTunes
Digital Technology Awards 2011
SprintGPS Fitness Tracking is a fully featured iPhone app which uses the best capabilities of the iPhone to GPS track outdoor activities such as running, cycling, and walking, and provides users with detailed stats on performance and progress. Our first foray into mobile product development, the hugely successful SprintGPS launched in May 2009.
The app maintained a top 10 position in the App Store Health & Fitness category and represented a top grossing app in 91 countries worldwide. It was later sold to US fitness company Peaksware who were looking to enter the mobile fitness market and were attracted to “SprintGPS's world-class design and user interface” (Gear Fisher, CEO & co-founder of Peaksware).
We kicked off our planning with a period of intense R&D, assessing all of the different types of health & fitness products and apps that had already been released whilst looking for opportunities to innovate and improve upon what was already popular. We progressed to developing ideas for an app that would offer better design, features, and technology, and compete well against existing market offerings. From there, we developed our roadmap of new and innovative features to ensure we could sustain and improve our sales.
Our planning team then set about creating wireframes for all screens with core or important user function, mapping the user experience of the solution and ensuring the use cases identified were appropriately planned for. Undertaking this process also allowed our development team to scope the design and build accurately, making sure we could test and refine the concept and screen interactions before even opening Photoshop.
Working to the highest standards in GUI design for the iOS platform, our design team excelled in translating the wireframes into pixel perfect digital readouts, graphs, and charts.
Creating an app of high quality and technical complexity was important to us. SprintGPS was packed with features showing our capabilities in using all aspects of the iPhone platform’s technical capabilities, including:
We were thrilled when the Sunday Times gave Sprint GPS a thorough bench test and rated it 5/5. Then came the accolades; we were deemed 'worthy winners' by judges at The Herald Digital Business Awards in 2011, picking up awards for 'Best Digital Supplier' and 'Best Use of Mobile Technology'. In the same year Sprint GPS was nominated for a British Interactive Media Association (BIMA) award alongside Nike. We also picked up the award for Best New Product or Service at the ScotlandIS Digital Technology Awards in June 2011 for our innovation with SprintGPS in the mobile space.
Since its launch SprintGPS has been downloaded over 100,000 times, tracked over 225,000 miles of outdoor activity, and has had over 270 user reviews, 80% of which are rated 4 or 5 stars.
The app was the number one Health and Fitness iPhone app in a number of countries including New Zealand, Demark, and Malta; as well as featuring in the top 20 iTunes app rankings in the UK, USA, Australia, Germany, France, and Switzerland.
Purely sophisticated and the sharing of your results is amazing!!! It’s just something gotta be seen.
I have tried all the major training apps and have deleted them all except for this. The app works great and their customer service and communication is fantastic.
- Pete from Perth