- TCC Home Automation
- Edinburgh Festival Fringe Society
- Arnold Clark
- Modern Apprenticeships
- BBC iPlayer
- Channel 4 4Seven
- Tate Modern
- Scottish Ambulance Service
- Matthew Algie
- NHS Education for Scotland
- The Glasgow School of Art
- The High School of Glasgow
- Sprint GPS
- SNH Big 5
- Simple Audio
- NHS Blood Transfusion Service
- John Murray Archive
- Scottish Natural Heritage
- Cardonald College
- NES STAR Animation
- Red Squirrel of the Highlands
- Universities Scotland
- Work Skills Academy
- Channel 4 Slabovia
- BBC Brainsmart
- Glasgow Centre for Population Health
- Football Academy
- Creative Scotland
- Diabetes: Think, Check, Act
An app and responsive website beautifully showcasing Scotland's Big 5 species for Scottish Natural Heritage.
App rating on iTunes
Times featured in the App Store
App in 11 countries
Background & Objectives
After collaborating with Scottish Natural Heritage in 2007 on the Great Glen House touchscreen application, and again in 2011 on the Natural Scotland app, Screenmedia was delighted to continue our working relationship with SNH on the Scotland's Big 5 campaign.
As 2013 was the Year of Natural Scotland, Scottish Natural Heritage took the opportunity to launch a campaign centred on five of the most iconic animal species in Scotland: the red squirrel, the red deer, the harbour seal, the otter and the golden eagle, otherwise known as the Big 5.
A national campaign delivered in partnership with Visit Scotland, Scottish Natural Heritage wanted to raise awareness of these iconic species but also encourage Scotland's people to explore the outdoors and see what Scotland had to offer by way of wildlife and natural beauty.
Our wealth of experience in creating apps with high quality UX and UI design, alongside our market leading position in responsive website development and design, made Screenmedia the only choice for Scottish National Heritage to take on this exciting project.
The Strategy Behind Scotland's Big 5
Scottish Natural Heritage were keen to attract new audiences to the campaign and needed an impactful, modern, and accessible digital content solution that was both engaging and rewarding for users. The campaign needed to travel with the user, providing them with a guide on where to go and what to do to spot the Big 5 in the wild. A mobile app solution with additional desktop responsive web and print support was the obvious choice.
Working with the brilliant content provided by Scottish Natural Heritage, Screenmedia designed a truly immersive, innovative, and engaging mobile app and microsite solution that introduced the audience to the Big 5 and encouraged them to go out and discover the featured species for themselves across some of Scotland’s most breath-taking national parks and reserves.
A Responsive Website Solution
To ensure an appropriate user experience across desktop, tablet and mobile devices and support offline communications material, we also created a fully responsive microsite, using the strong campaign brand and design guidelines to present core species information, campaign information, news, and educational resources for teachers, parents, and pupils to fully explore the unique characteristics of these species.
App UX/UI Design
Placing the species at the centre of the app’s interaction, we worked with the concept of ‘animal information cards’ mimicking a stack of individual content pieces through which the user could shuffle and scroll. Once inside the species sections, we wanted to deliver a rich and engaging journey through a collection of media; text to audio and video snippets, key facts, and mapping references.
Even with great branding and top quality content for the app, we were still faced with crafting a design as dynamic as the subject matter. In terms of mobile design, the iOS platform gave us plenty to play with; particularly the map functionality and the use of audio and video. When the design called for something extra, we decided to implement parallax scrolling; a design element we felt would work perfectly with the app’s rich and diverse content.
The quality of the resulting design is testament to the hard work and enthusiasm of our design team. Beautifully animated menu screens, interactive maps, smooth transitions, and slick parallax scrolling on each species page all contributed to the pixel perfect design which made Apple themselves pick and promote the app in their New and Noteworthy category.
Hear the call of the red squirrel or the roar of the red deer rut
Watch clips of these incredible species in the wild
Explore the distinguishing features of each species
Learn the story of each unique species and where they call home
Discover where and when best to see the Big 5 in their natural environment
View interactive maps to find the Big 5 around Scotland
The app includes some beautifully interactive maps designed to help users locate the Big 5 species around Scotland’s spectacular nature reserves and national parks.
Users can enter the map through the main app access level (and via a beautiful custom built map transition), or drill down to the specific species of their choice, locating them alongside some handy hints and tips for when best to spot the species, and how to capture the best picture of them in their natural habitat.
Reviews & Accolades
Available for iPhone, the app is free to download and has enjoyed a number of sparkling reviews since it was released both in Scotland and further afield. It has even been picked up and featured by Apple in their New and Noteworthy category numerous times in the App Store. Download the app for free today and try it for yourself.
Really cool, well designed app with lovely little transitions and details around some awesome content, love the map open transition!!
Best application on the App Store.
Everyone can find any information on the web but the thing is how you serve. This is done very well. Great Job Guys.
Best app for Animal Life
This is one of the best apps I've used with regards to learning about animal life.
- Big Dave 24