Overview

This social networking website was developed for Tern Television and Channel 4 and is home to the People's Republic of Slabovia, an emerging superpower run by the General and his son. This quirky community site aims to recruit and brainwash new citizens from legions of young people disaffected with the West.

It does this through:

• The Potato, Slabovia's best-selling and only newspaper
• Slabovian State TV, promoting fear and obedience through many hours of state sponsored politics, sex, politics and science programming
• Slabspace, a dedicated social networking site for citizens
• Big n Brown Book, a toolkit to becoming a better Slabovian

Working from Tern's concept of a nation with low-tech media infrastructure (newspaper and state controlled broadcast) the solution not only looks the part, it's also a very high-tech solution with the richest possible GUI. Behind the engaging design is a content management system enabling the production team to update and grow the site content, manage user accounts and analyse traffic.

It also represents our first major foray into the use of Social Networking tools and techniques to build and sustain a community of participants. At last count, it had over 5,000 users and in 2008 was noiminated for a Bafta (Scotland) for Best Interactive Media.

We invite you to go and visit the state of Slabovia yourself, read some state approved news, chat and gossip with other citizens, or sit back and watch some Slabovian State TV.