Glasgow School of Art

Development of a bespoke digital strategy to fulfill GSA's core objectives and better meet the needs of their audience.


The Results

2000+

Pages of content

65%

Increase in overseas applicants

37%

Increase in UK applicants

30+

Divisional users

Background & Objectives

There are currently many challenges and opportunities facing higher education institutions. A more globalised, competitive higher education market, restructuring and mergers, greater need for operating efficiencies, changes to funding for teaching, learning and research and the changing relationship of the student to "customer". The role online communications plays in defining how higher education institutions interact with internal and external audiences is ever increasing.

In 2011, GSA recognised their current website, whilst award winning in 2003, was badly out of date - left far behind by rapid developments in design and technology standards, plus the growing prevalence of mobile and social communications platforms. In short, the digital landscape for GSA had changed beyond recognition. In addressing the redevelopment of their website to better meet the needs of their audience GSA commissioned a new digital strategy which outlined their core objectives.