Glasgow Centre for Population Health

A contemporary animation concept and motion graphic treatment to help promote best practice in social health.

Social Health Animation

Glasgow Centre for Population Health (GCPH) helps generate insights and evidence to create new solutions which improve health and tackle inequality. To promote new research and strategies for improving the social and health outcomes for children within poorer communities, GCPH approached Screenmedia with a brief to help bring to life the concept and teachings of a new report on Resilience. 

With the sensitivity and the complexity of the subject matter, we took a conceptual approach to illustrating the core subject. Always keen to apply a fresh and modern look, we had to balance the light animation colour and treatment - needed to give the video a dynamic look and feel - with the use of sombre colours and shapes. The soft colour palette, typography and textures further softened this ultimately very serious subject.

Final Video