Football Academy

Engaging young men with fun football-themed games designed to improve numeracy and literacy skills for work.


Football Academy

The Big Plus is Scotland's national adult literacy and numeracy campaign, introduced to encourage people to improve their reading, writing, and numeracy skills.

One of the hardest target markets to engage in this area is young men with few formal qualifications from school. Screenmedia were commissioned to produce a learning resource that would be engaging and fun for young men who required assistance in developing their literacy and numeracy skills. Our response was to develop a series of games using football themes and subjects. 

The games included keepy uppy, penalty shoot-out, top trumps, top of the leagues, match commentary, home & away, and match report.

The design employed character animation and voiceover to improve accessibility and guide, encourage and reward users. As a multi-platform solution we first created the resource in Adobe Flash for CD-ROM, then repurposed the games for playing online. The games are making a very positive impact on learners and Screenmedia are now extending the concept to new themes for modern apprenticeship skills. 

Final Designs

Football Academy case study image
Football Academy case study image
Football Academy case study image
Football Academy case study image