Since launch, the app has already garnered rave reviews and was featured by Apple in their Hot This Week category in the App Store. The bright and intuitive UI has been well received, and users have responded to the slick yet simple navigation within the app with glee.
In overhauling its app, the Edinburgh Festival Fringe Society has succeeded in keeping its offer current and modern, taking advantage of market-leading technology and meeting and exceeding customer expectations. The Edinburgh Fringe app complements and enhances the festival's position as a world leader in arts and achievement, with more than 2,000,000 user sessions expected in the month of August.
Building with the Xamarin cross-platform development suite allowed us to complete the delivery of two apps concurrently within a demanding timescale and to an immobile deadline. It also allows Screenmedia to continue to support the Edinburgh Festival Fringe Society cost effectively, and build on enhancing the user experience and keeping it current with emerging market trends.