BBC iPlayer
Bbc Header

Shaping a high profile, award winning application with beautifully bespoke UX planning and design.


2 Million+

Monthly users

1 BAFTA

Interactive Innovation Service/Platform Award

1 Million+

App downloads

3 Billion

Programme requests since 2008

Background & Objectives

After prototyping some early versions of the new iPlayer, BBC decided to inject some fresh user experience planning and design to their flagship product. Luckily for Screenmedia, our long time collaborative partners ISO Design were commissioned to pitch some early concepts in design, the strength of which led to us being commissioned to produce full plans and concepts for the iPlayer team.

The iPlayer team was involved in the formal input of a dozen different disciplines including branding, editorial, usability, accessibility, design, technology, plus specifications from the third party platform developers. Seeing the diversity in approach taken by the BBC, with the quality of their standards, filled us with respect - it was inspiring to see how they achieved great design and functionality whilst satisfying a demanding user base.