Apple New and Noteworthy: SNH Big 5 App Posted by: Sara on 21/05/2013
As 2013 is the Year of Natural Scotland, Scottish Natural Heritage launched a campaign centred on five of the most iconic animal species in Scotland: the red squirrel, red deer, harbour seal, otter and golden eagle; otherwise known as The Big 5.
The campaign aims to get people talking about Scotland's nature by discovering The Big 5 out in Scotland's nature. In order to achieve this aim, Scottish Natural Heritage needed their communication to travel with the audience, showing them where to go and what they could do to spot the Big 5, which led SNH to consider mobile, as well as desktop web and print, for their solution.
Screenmedia has been collaborating with Scottish Natural Heritage since back in 2007, when we produced a touch screen application for Great Glen House, and in 2011 we worked together on the Scotland's Nature app. Screenmedia was delighted to continue the working relationship with the Scotland's Big 5 project, where once again mobile would offer the best solution for audience engagement and to support ourdoor exploration. With so many digital projects - mobile included - content is often a real challenge, but with SNH that's never an issue. Our design team relished the chance to work with the brilliant and rich photo-visual, audio and video content they provide, which was shot by professional photographers and videographers.
Using this content as a base, Screenmedia designed a mobile app for Scotland's Big 5, as well as a supporting microsite, all of which used the campaign brand and design guidelines. Although the brand and the content were both great, there was still a risk of the app looking flat, so our designers and developers were faced with the challenge of innovating and enhancing the user experience. As the development team had been experimenting with parallax scrolling on the web, we wondered whether we'd be able to execute this successfully on the tricky IOS platform. As you can see in the app, we more than achieved our goal: the beautifully animated menu screens, smooth transitions, and slick parallax scrolling on each species page are the proof. But don't just take our word for it; we were over the moon to discover that Apple HQ in California had featured the Scotland's Big 5 app in their New and Noteworthy category on the App Store.
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