Getting the Best From Google Analytics Posted by: Lauren on 14/02/2013

Getting the best from Google Analytics image

Google Analytics is an enormously powerful tool for any business. It gives you insights into how visitors use your site as well as how they arrived on your site.

It lets you measure sales and conversions. It can also measure the success of your social media programs, as well as allowing you to customise your reports and view the most relevant data.

While Google Analytics is easy to use for beginners, the more you know about it the better you can use it to optimise your website, and ultimately boost your business. There are multiple resources available on the internet to help you get to grips with and even drill down into your Google analytics, but here we have listed a few tips for getting the best from it:

Set yourself goals

When a visitor comes to your website, you want them to do something: for example signing up to a newsletter or submit an enquiry form. These activities can be calibrated into “goals” within your Google Analytics, which will ultimately give real meaning to your analytics.

Exclude your own traffic

By configuring your analytics to exclude your own visits, you will inevitably be able to gather more reliable data on your visitors.

Set up your Social Channels

Analytics is getting better at tracking social media activity, and you can now track the effectiveness of your social trafficking through Google Analytics.

Start to track your campaigns

Your digital marketing campaign will include a range of activities and you can customise these links to contain additional campaign information so that you can measure which activities are worthwhile and generating good results for you.

These are just a few tips for getting the most out of your Google Analytics. to dig deeper into the world of Google Analytics, check out these useful links:

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