We've been working with audio start up firm Simple Audio for the
past 9 months, helping to shape and communicate their online
proposition. They are now busy putting the finishing touches to
their new range of HD sound systems and the website is now live to
view at www.simpleaudio.co.uk -
take a look.
Simple Audio is a new HD sound system that enables you to access
your entire digital music collection and experience high definition
sound around your home. It's a solution that gets your music off
your computer, iPhone, iPad and iPod and when connected to
speakers, it will play it back at the highest quality possible.
Simple Audio Roomplayers are the first affordable sound
systems to combine HD audio and Homeplug Powerline AV
Technology.
In the quest to create a system that is simple to set up, the
team worked at creating a unit that would plug into the mains and
instantly distribute music, either to a single room, or
throughout an entire home. The aim was to remove any set up
complexity and make it easier to get to the enjoyable part, playing
music. All the complicated stuff has been hidden inside the
box.
Graphical user interface design for desktop &
handheld devices.
Of course a system like this requires smart software
applications. Whilst Simple Audio were building the apps to work
seamlessly with their Roomplayers, our team were busy planning and
shaping the user experience design and hand crafting the product's
graphical user interface.
This was an excellent aspect of the project to be involved in,
given how critical the Graphical User Interface is in ensuring that
the end user has the best possible, most intuitive experience when
organising and playing music from a desktop, mobile phone, music
player, tablet or custom controller.
Working from a
truly blank sheet of paper, our challenge was to communicate
'simplicity' across all of Simple Audio touchpoints, not just the
web and software UI but content too - copy, diagrams, manuals
and quick start guides
This has been a challenging and rewarding project requiring
input from specialists across the entire studio - a real team
effort that we're all really proud to have been involved in.
Simple Audio's first product is due for release in Autumn this
year.
You can of course keep us up to date on product releases on
their new website www.simpleaudio.co.uk.
Stay tuned here, a full case study will be coming
soon.
We'd love to know what
you think.