At Screenmedia we always knew the introduction of mobile
technology would be a game changer for digital media; and we always
knew that mobile web and apps would revolutionise the way we all
interact and engage online. But honestly, we couldn't have
predicted the rate at which technology and user adoption of
emerging mobile platforms would grow and grow and grow!
This report by Morgan Stanley analysts suggests
that by 2015 more people will access the internet from mobile
devices (smartphones, tablets etc) than from desktop computers.
What an interesting thought! Yet, when you really think about it
and consider the last three years developments - keypad to touch
screen, 2G to ubiquitous broadband and 0 apps to 200,000 apps on
the Appstore - it doesn't seem quite so ambitious.
So, what does all this really mean for your business?
It means, there is no space for burying your head in the sand when
it comes to future proofing your digital communications across web,
social and mobile platforms. And, for mobile web in particular, it
means re-considering how your content will appear to users
accessing your site on typical smartphone dimensions or on new
formats like the Apple iPad.
Careful planning and user experience design across platforms is
leading the way in successful digital communication.